Birthday Card - Shy Away
Arguably one of the strongest newcomers on the indie scene in recent years, Brighton based melancholy pop masters Birthday Card have begun 2020 with a new video as aesthetically pleasing as their fresh, modern take on indie pop.
Shot and directed at 5hive Studio in Bethnal Green by Josh Fletcher, the minimalist video for Shy Away marks a huge step forward for Birthday Card both sonically and visually.
Released back in December on Notting Hill Arts Club Recordings, Shy Away combines indie, pop and 80s influences, making for a refreshing, modern take on indie oozing with groove based synths. Frontman Josh Saw’s pitch-corrected vocals add hypnotic tension to what is a high quality piece of pop from a band capable of pleasing a whole variety of fanbases.