iiola - Chewing Gum
After several successful releases under her own name Shannon Saunders, has evolved her songwriting into a whole new world, creating iiola.
Breakthrough to her most recent single, Chewing Gum deals with the impact that social media actually has on us. Playing with the darker side of social media, the track isolates the feeling that your phone is out to get you. The added pressure that we all give ourselves while comparing to others lingers in the mix, we’ve all been there. It’s great to hear a track securing that we’re not alone in being insecure with our emotions.
Structurally, the song is based around a loose pop flow that rolls off the tongue with great ease. Out now on her own label Lovejoy Records, the playful track has a subtle nudge to the genre of Nina Nesbitt.